Mariella Avino: eclecticism of taste
Managing director and owner of Palazzo Avino, Mariella Avino believes the Palazzo is an open book, which each client can fill with stories, as one wishes and feels. Eclecticism is a marked feature of her personality and her training, and it is no coincidence that, far from Ravello, her favorite city is New York, the undisputed melting pot of styles of cultures. Raised on the Amalfi coast, Mariella Avino studied Business Administratio at LUISS in Rome to specialize in Business Finance. In 2007, she moved to Milan where she worked as a Credit Analyst at HSBC Bank, in the travel industry and tourism branch. After earning the prestigious master's degree in Hospitality Administration at the Ecole Hoteliere in Lausanne in 2009, she treurned to Ravello, where, since August 2011, she has been filling her current role within the Palazzo. It is Mariella Avino who created the new identity, both familar and international, changing the name from Palazzo Sasso to Palazzo Avino in 2013, redesigning the atmosphere and furnishings of rooms and environments together with her mother. Drawing on her personal passion for art and design, she created a story full of nuances Ecelctic once again: soft and pink, with a lion as logo. Her interestes are eclectic, ranging from cooking to wine, from art to fashion, and they all come together in that kaleidoscope that is Palazzo Avino, between exhibitions and initiatives that interpret the soul and spirit of the place, food and wine wonders at the Chef's Table and at the Sommelier Table, and the wunderkammer of styles and objects - clothing, but not only - which is The Pink Closet, a boutique project with which Mariella Avino was able to freely express her love for beauty, creating a concept that did not exist on the Amalfi Coast. An electric one, of course. Mariella Avino's life is closely linked to the Palazzo: involved with customers during the season, around for promotion and research in the closing onths, she transforms passions into business opportunities. And not just those. Her dachshund Richard - as Wagner - is the mascot of the Palazzo: highly sought after by customers, he has seen and can tell all kinds of stories.
"clothing, but not only"
The Pink Closet: discovering the unexpected
Curated by Mariella Avino, The Pink closet is the story of a journey told in a layering of memories, souvenirs, pieces of clothing and objects. It is a spontaneous and personal curation of emotional pieces, as collected during the course of a vacation following a very personal point of view. Eclecticism is the key: in defining the space as in selecting the offer. Each piece is carefully chosen, to inspire and be admired, in an intimate and feminine dimension. The research and selection process is long, accurate and borderless. It extends from New York to London, from Crete to New Delhi, from Como, where ad hoc silks are made, to small Neapolitan tailorshops where pink pajamas are made with the same silks. Italian creaftsmanship - ranging from Bitossi ceramics to Giannico footwear, from Blaze blazers to the Attico glamour - is the main protagonist:
The Pink Closet is a laboratory of what is beautiful and unique, a territory where one can discover the unexpected, the unusual, the unobtainable. The environment enhances the content. playfulness and joy guide the path of discover. Entering The Pink Closet is like starting an amazing treasure hunt inside a contemporary grotto with the walls of ceramic shells and the floor inlaid like a seabed. Transparent and reflective surfaces of antiqued mirrors recall the surface of the sae, while little windows and small seats open all around and the dressing room is a soft and muffled ambiance covered in decorated carpet. Lamps inspired by jewelry and a rotating mirror with incorporated visor enhance the sense of magical surreality. The Pink Closet is a dream, made real. It follows a logic of its own, made of beauty as pure emotion.